What department buys are approves the use of viral ads or interactive campaigns for consumer brands?
I am talking about interactive viral web sites for consumer brands, web games, web apps, etc. I am interested in being involved with this type of marketing campaign though I would like to stay on the corporate or client side of marketing. So, I am wondering what type of position I need to go after in order to commision this type of creative and work on such high visibility integrated marketing campaigns.
Site


